Wayzata Brands

  • Minneapolis, MN, USA
  • Salary
  • Full Time

Full health benefits and 401k

Company Background

Wayzata Brands is focused exclusively on creating and growing interesting, disruptive, purpose-driven brands in the household cleaning and personal care consumer goods spaces.  We have a highly dynamic, fast growing and entrepreneurial environment and we are seeking a Portfolio Social Media Coordinator to support our two new brands in 2019.  Our office is casual and high energy and is located near downtown Wayzata west of Minneapolis. Our team includes former leaders from Target, General Mills and the Boston Consulting Group and our first venture was partnering with the co-founders of Duke Cannon Supply Company.

Job Description

The Portfolio Social Media Coordinator will be a critical member of our team and lead the effort to bring the heart and soul of our two new brands to life on social media.  This position requires a dedicated and dynamic individual with a strong work ethic and positive, entrepreneurial attitude.  Their responsibilities include partnering with the brand owners to develop basic social media and content strategy, scheduling and posting social media content across platforms on a consistent cadence, social community development through social advertising and social influencers, daily social community engagement and influencer partner coordination.  Working with our creative lead to ensure content is complete on schedule and on brand will be key.  Role requires familiarity with social media platforms including Facebook, Instagram, Twitter and Pinterest, strong communication skills, and a resourceful and organized approach to daily work.  Enthusiasm for our brands and their purpose is a must.  

Job Duties

  • Partner with brand leaders on social marketing platform and communication strategy for two brands launching in 2019.
  • Establish initial social media platform presence for two brands & ensure they are seeded with initial content that is clear and compelling.  
  • Develop and execute social advertising and social influencer activity plan to build community scale.
  • Develop ongoing content/campaign plans & cadence for community engagement; partner to ensure content creation is completed and activated within agreed to cadence.  
  • Daily monitoring, moderation and management of social communities.
  • Maintain roster of social media influencer brand partners.
  • Reporting and analytics around community building efforts as well as social media campaign and advertising effectiveness.
  • Marketing budget management for the social space.     
Wayzata Brands
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